This project was a creative collaboration with King Cafés, an award-winning coffee roastery and a long-time friend. Previously, I worked on several labels and promotional materials for their premium coffee products. Still, this time, the focus was on creating a unique cartoon King mascot as the centerpiece of their branding. Designed to reflect the excellence and approachability of King Cafés, the mascot features bold visuals, vibrant details, and a charismatic personality that connects with customers. One of its standout features is versatility—its outfits can be customized to match different themes, events, or marketing campaigns, making it a dynamic and engaging tool for branding. The King mascot has been used across various platforms, including packaging, social media, advertisements, and event materials, adding a playful yet premium touch to the brand’s identity. This project highlights my expertise in custom mascot design for coffee roasteries, developing adaptable characters for flexible branding strategies, and enhancing brand engagement through unique illustrations tailored to client needs.