Big Buns Factory, a newly established burger joint in the vibrant city of Oaxaca, Mexico, approached me to design their brand and create a memorable mascot to represent their business. The result was a funny and lovable bunny mascot that perfectly aligns with the restaurant’s playful and inviting atmosphere. Designed with bold lines and a cheerful color palette, the bunny mascot stands out as a visual centerpiece, appearing across menus, signage, packaging, and digital promotions. This project showcases expertise in mascot creation for new businesses, designing visually engaging branding for restaurants, and translating brand values into relatable illustrations. The Big Buns Factory mascot reflects the brand’s fun and approachable personality while reinforcing its connection to quality food and a welcoming customer experience.