THE CREW

This project was a collaboration with Columbus Crew, a renowned team in Major League Soccer (MLS), focused on redesigning their mascot into a child-friendly version for promotional use. The goal was to create a playful and approachable character while staying true to the team’s identity and the original mascot’s essence. Using retro cartoon aesthetics, vibrant colors, and expressive details, the illustration appeals to young fans and is versatile for digital campaigns, printed materials, and merchandise. This work showcases expertise in character design for sports branding, adapting mascots for new demographics, and creating visuals aligned with team branding and league standards. The Columbus Crew mascot redesign highlights the ability to deliver professional illustrations that engage target audiences while maintaining brand consistency.

Columbus Crew

United States • 2024

PIXIE

This project was developed for PIXIE In The Garden, a charming café in Thailand that creates an enchanting atmosphere inspired by nature and folklore. The brief focused on designing a mystical mascot for their logo, inspired by the pixies of English folklore, to embody whimsy, magic, and the café’s unique identity. The design features intricate details, vibrant colors, and a playful yet elegant style, ensuring versatility across promotional materials like menus, packaging, signage, and social media. This project highlights expertise in designing mascots for branding and logos, translating folklore-inspired themes into modern visuals, and creating artwork tailored to hospitality and promotional use. The PIXIE In The Garden mascot showcases the ability to merge storytelling with branding, delivering a captivating design that resonates with the target audience.

PIXIE IN THE GARDEN 

 Thailand • 2024

Photos by Pixie In The Garden Cafe

KING COFFEE

This project was a creative collaboration with King Cafés, an award-winning coffee roastery and a long-time friend. Previously, I worked on several labels and promotional materials for their premium coffee products. Still, this time, the focus was on creating a unique cartoon King mascot as the centerpiece of their branding. Designed to reflect the excellence and approachability of King Cafés, the mascot features bold visuals, vibrant details, and a charismatic personality that connects with customers. One of its standout features is versatility—its outfits can be customized to match different themes, events, or marketing campaigns, making it a dynamic and engaging tool for branding. The King mascot has been used across various platforms, including packaging, social media, advertisements, and event materials, adding a playful yet premium touch to the brand’s identity. This project highlights my expertise in custom mascot design for coffee roasteries, developing adaptable characters for flexible branding strategies, and enhancing brand engagement through unique illustrations tailored to client needs.

 
KING CAFÉS
Brazil • 2023

BBF

Big Buns Factory, a newly established burger joint in the vibrant city of Oaxaca, Mexico, approached me to design their brand and create a memorable mascot to represent their business. The result was a funny and lovable bunny mascot that perfectly aligns with the restaurant’s playful and inviting atmosphere. Designed with bold lines and a cheerful color palette, the bunny mascot stands out as a visual centerpiece, appearing across menus, signage, packaging, and digital promotions. This project showcases expertise in mascot creation for new businesses, designing visually engaging branding for restaurants, and translating brand values into relatable illustrations. The Big Buns Factory mascot reflects the brand’s fun and approachable personality while reinforcing its connection to quality food and a welcoming customer experience.

Big Buns Factory

Mexico• 2024

NASH

For this project, NASH Frango Frito, a fried chicken restaurant, asked me to create a mascot that was both funny and representative of their brand’s essence. The result was a charming and hilarious chicken mascot that exceeded expectations. With its playful expression and vibrant design, the character perfectly captures the fun and inviting spirit of the restaurant. The mascot quickly became a standout feature, appearing on promotional materials, menus, packaging, and most notably, on the restaurant’s façade, where it has become a favorite among customers. Its eye-catching presence not only enhances the brand identity but also draws attention and creates a lasting impression, helping NASH Frango Frito stand out in a competitive market.

NASH

Brazil • 2024

Listed as BEST MASCOT  on Design Rush